Kirby joined Performance Matters in 2022 after successfully continuing the succession of his 121-year-old family-owned Textile Rental business in Canada, known as Wagg’s Linen & Uniform. Over 45 years in the business, he strengthened the existing business foundation by implementing core business values, developing modernized sales, growth strategies, and ensured an increased commitment to employee and customer satisfaction.
Kirby’s strengths are all the facets of operating a laundry business, such as engaging employees, negotiating with company partners, relationship building with clients, new plant builds, and analyzing production methods (he holds a Stationary Engineer Certificate). He successfully negotiated purchase agreements (M&A) with competitor companies for growth strategies which resulted in an increase in sales year over year. He has developed his son, Billy (5th generation) into a Leadership role as the President. Kirby is a Commercial Real Estate/M&A advisor executive, assisting clients with their growth portfolios across North America.
Kirby leads two Peer Groups and provides his expertise in cost recovery offerings, production, and transition planning for clients in United States and Canada.
Kirby’s family is his passion, which includes his daughter, Christina, his son Billy and four granddaughters all living in Orillia, Ontario. His United States base is in Sarasota, Florida. He enjoys boating, hockey, yoga and Cross-fit during his leisure time.